Launching things that matter!

Okay is all about the things that matter

We’re excited to launch our curated collection of goods that are not only great design objects, but goods that have been created with a focus on ethical and sustainable practices. Each brand and product we’ve chosen for Okay has struck a chord with our values — and we’re thrilled to offer a platform to make these good more accessible and to amplify the impact of what these brands are achieving.

Here’s just a sample of the good stuff we’re proud to bring to you:

HuskeeCup — Reusable coffee cups, created from the waste product of coffee production (the coffee husk). Their clever, functional and durable design earned them a prestigious Good Design Award Best in Class in 2018, and has helped reduced the number of disposable cups that end up in landfill.

Seljak — Luxurious blankets made from the otherwise discarded offcuts from a local Tasmanian wool mill. Seljak blankets are undyed, eco-friendly and sustainably produced, and, for every 10 blankets sold, they donate one to the Asylum Seeker Resource Centre.

Hecho — Exquisite range of handmade baskets and homewares. Hecho is driven by a desire to share the work of remarkably skilled artisans from Mexico and Guatemala within the context of a sustainable business built on partnerships, respect and transparency.

Underprotection — Delicate lingerie and swimwear, made exclusively from sustainable materials including organic cotton, recycled polyester, lyocell, and even milk! All products are produced at the same Fair Wear Foundation factory in New Delhi India, under fair working conditions.

Menu— Danish brand Menu has collaborated with four pioneering design studios in Copenhagen and Stockholm, to develop a range of goods in partnership with craftspeople in Nepal. Among the high quality handmade products are cashmere throws and bedcovers, fine merino wool pillows and a minimalist teddy bear.

Stay tuned for more stories, and in-depth features from our makers and collaborators on the blog and Instagram — let’s support the things that matter!